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KEY market factors

How long does it take to sell a home? There is no easy answer. Some homes sell in a few days, others may take several months, some longer. Recognizing the key factors influencing marketing can give you significant control over market time.

The proper balance of these factors will expedite your sale:

  • COMPETITION
    Buyers compare your property against competing properties.
  • PRICE
    If the property is not properly priced, a sale may be delayed or even prevented.
  • TIMING
    The real estate market may reflect a seller's market or a buyer's market.
  • MARKETING
    Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly.
  • CONDITION
    Property condition affects price and speed of sale.
    Optimizing physical appearance and advance preparation for marketing maximizes value.
  • TERMS
    The more terms available, the broader the market, the quicker the sale and the higher the price.
    Terms structured to meet your objectives are important to successful marketing.
  • LOCATION
    Neighborhood desirability is basic to a property's fair market value.

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